Although the class action suit claiming taco Bell uses only 36% beef has been dropped, the fast food chain
wants an apology. The text of a full page ad that ran in Wednesday's edition of the
Wall Street Journal, LA Times, and
The New York Times, Taco bell asked the Alabama-based law firm to apologize for claiming that its meat mixture doesn’t meet the USDA’s requirements to be called beef.
“You go it wrong,” Taco Bell tells Beasley Allen in the ad, “and you’re probably feeling pretty bad right about now. But you know what always helps? Saying to everyone, ‘I’m sorry’.”
The law could not care less about hurt feelings. Lady Justice is only concerned with dollar amounts in such matters. Taco bell has been saved a bundle by the class action suit being dropped. The sooner the company stops talking about it, the quicker the public will forget it ever happened. Rubbing it in with full page ads in newspapers across the country demanding an apology is dumb on so many levels, it is unreal.
Although the class action suit claiming taco Bell uses only 36% beef has been dropped, the fast food chain wants an apology. The text of a full page ad that ran in Wednesday's edition of the Wall Street Journal, LA Times, and The New York Times, Taco bell asked the Alabama-based law firm to apologize for claiming that its meat mixture doesn’t meet the USDA’s requirements to be called beef.
3 comments:
I'm not so sure. Maybe they should counter-sue. Maybe then greedy lawyers who start these things would look for a few facts before digging for gold. (No insult intended to yourself, but you've heard the lawyer jokes the same as the rest of us.
Counter-Sue? No, a waste of time and money.
But the ads? Good move.
Remember Taco Bell is not in the wrong here. Lots of people seeing the ad is not a bug, but a feature, maybe even the point of running the ad.
Lots of people may have heard news about the suit and taken the claims about the beef as fact. This helps circulate the news that it just isn't so. (This very post being one example)
Taco Bell isn't holding its breath waiting for an apology. But being seen as having the moral high ground enough to ask for one is the likely point of this.
Why I think the ad is a bad idea is because Taco Bell cannot predict how people are going to react, but they can predict people have short attention spans. What is the point of a big corporation demanding an apology from some piddling Alabama law firm trying to make a name for itself? The average person has had it so ingrained that both corporations and lawyers are corrupt and evil, the idea either can even have moral high ground is difficult to believe. But if one can, bert on sympathy for David in a battle with goliath, even if David is a law firm. People love underdogs.
I still think it is a no win situation for taco bell to keep the issue in the public mind.
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